It is no secret that it is easier and more profitable to retain a current customer then it is to find a new one. Retaining the customers you have is also a terrific way to grow your client list. According to a BIA/Kelsey report, "A repeat customer spends 67% more than a new one." It pays to keep your current customers loyal and engaged.
Customer defection costs money and successful retention starts with the initial contact, and each succeeding contact, you have with your customer. With increased competition, companies need to stand out to be noticed. The tight economy has nearly eliminated the ability to win a customer based on frugal pricing structures. A key area that many businesses still aren't taking advantage of is the positive PR and brand building garnered with on-going retention strategies.
To keep customers engaged and aware of your products and services requires on-going marketing efforts. Each business is different; each budget is different. We can sit down with you to flesh out your goals and strategies for customer reach and retention.
Call or email today to discuss retention strategies to increase your bottom line.