Why is targeting important? Few companies have unlimited budgets. Therefore, it makes sense to only touch those clients most likely to return an investment on your marketing dollars. We can design and personalize your communications so they intentionally mean something to the recipient. There's inherent costs in all marketing you engage in, whether it's direct mail, email or social media marketing. We'll help drill down through the massive amounts of data available to return the best prospects that match your desired profile.
What data list can I use? A good place to start is with an in-house list. Profile your current list and determine if you want to find more clients that match that profile or if you're ready to reach out to a new market. If you need a list, either for direct mail or email blasts, we can provide an appropriate, targeted list to match the targeted profile.
How are lists created? Most business and consumer lists are created from publicly-available sources such as telephone listings, deeds, voter registrations, census data, magazine subscription, vehicle registrations...and the list goes on.
How do I 'select' the correct data source? This is part of our personalized services - we search and provide the best data possible. There is a huge amount of data and data sources available. An important, and sometimes overlooked, key to success is selecting from a quality data source that returns the 'freshest' data possible. If the cost of a list seems to good to be true, it probably is. Top-notch data providers are continually updating, sourcing and qualifying the data they provide. BeYohnd Mail & Marketing takes it one step further by running additional address certifications and performing a change-of-address cleanse.
Call or email today to discuss your target market.